Timespade's marketing co-founder team handles go-to-market for founders and business owners: demand tests before the build, positioning and brand, launch campaigns, content and SEO (including visibility in AI assistants), paid ads and retention tracking. Ad accounts and content stay in the founder's name.
Marketing co-founder
Brings in your initial set of customers. Learns and repeats.
User research, messaging, ads, content and email, tested on real buyers. Never paying more to win a customer than they bring back.
What you get
Six things off
your plate
Finds the people who will pay for what you're building, before launch and long after it.
Demand tests
Landing pages, waitlists and interviews before we build anything.
Positioning and brand
Who it's for, why they'd switch, and a brand that says so.
Launch plan
A launch aimed at paying customers, with the channels picked in advance.
Content and SEO
Articles and pages that rank on Google and get quoted by AI assistants.
Paid ads
Campaigns where your buyers are, cut fast when they don't pay back.
Retention
Tracking who stays, who leaves and why, then fixing the leaks.
Proof people will pay, before you build
Friends say it's a great idea. Strangers who pay a deposit mean it. We put your idea in front of people who don't know you, with a real price on it, and count who pays.
Every example on this page follows Limber, a made-up home physio service.
Physio at home, booked in a minute.
A licensed physio at your door this week.
Reserve a visit · $5 deposit- Saw the ad0
- Opened the page0
- Paid the $5 deposit0
A pass mark, set on day one
We agree the number before the test starts, so nobody talks themselves into a bad idea.
We ask what people actually did
Ask someone if they'd use your idea and they'll say yes to be polite. Ask about the last time the problem hit them and you hear the truth.
Would you use an app that books physio at home?
"Oh, definitely!"
Polite. Proves nothing.When did your back last stop you doing something?
"March. I couldn't drive to the clinic, so I skipped three sessions."
A real gap. Someone will pay to close it.Not everyone is your customer
Your first buyers are a small group who feel the problem every week. We find them, then rewrite your website and ads until they see themselves in it.
The price gets tested here too. Most founders start too low, especially when the first buyers are people they know.
Who buys first?
ExampleThe headline, rewritten
Home physio- Home physio: "The all-in-one, AI-powered wellness platform" becomes "Physio at home in the weeks after your surgery."
- Neighbourhood bakery: "Innovative baking solutions for every occasion" becomes "Order the birthday cake by 10. Pick it up by 4."
- Hardware store: "Next-generation inventory management, reimagined" becomes "Know what to reorder before the shelf goes empty."
Money goes where the customers come from
Spread a launch across ten places and you learn nothing. We pick a few and give each one a budget, a target cost per customer and a review date. Then the money moves to whatever brings customers in cheapest.
Launch budget
$3,000 over two weeks. Target: $75 a customer.
- Google search$600Measuring…
- Clinic referrals$600Measuring…
- Local SEO$600Measuring…
- Instagram ads$600Measuring…
- LinkedIn ads$600Measuring…
Google rankings take months, so SEO starts on day one.
Who does physio home visits after knee surgery?
Limber
limber.app/knee-replacement-recoveryWritten to be the answer.Found on Google, quoted by AI
More people now ask ChatGPT before they Google. We write pages that both of them find and quote, so your name comes up when someone describes the problem you solve.
We stop customers leaving
before paying for new ones
A business that stops growing is often losing customers as fast as it wins them. Every month we check who stays, who leaves and why, then fix the biggest reason first.
Who's still booking?
ExampleShare of each month's sign-ups still using Limber
- January sign-ups
- March sign-ups
- May sign-ups
January sign-ups: 100%, 52%, 30%, 18%, 11%, 8%, 6%. March sign-ups: 100%, 60%, 42%, 34%, 30%, 28%, 27%. May sign-ups: 100%, 68%, 55%, 49%, 46%, 45%, 44%.
Growth review: October
Limber · for the founder
- KeepGoogle search: $52 a customer against a $75 target. Budget up.
- CutInstagram ads: $96 a customer, over target two months running.
- Fix41% of visitors leave at the booking calendar. Testing a "next free slot" button.
Next review: 30 November
Proof
We market ourselves the same way
600+
Articles we have published
Our own blog, written for founders and built to rank
12
People in marketing
Performance, content, brand and community
90%
Off HubSpot for a year
A marketing perk that comes with working with us
The rest of the team
Your other two co-founders
FAQs
Questions about the marketing co-founder
Yes. Plenty of founders come to us with a product that works and no customers. We start with an audit of what you've tried and what the numbers say, then run the same steps.
Usually from the customers you already have. Your counter, receipts, delivery bags, WhatsApp list and staff are the cheapest channel you will ever own, so the launch plan starts there before any money goes into ads.
Then it did its job, for the price of a week instead of a year. A failed test usually points to a narrower audience or a different offer, and we test that next. If the honest answer is to stop, we say so.
We run them. Our team sets up the campaigns, writes and designs the ads and watches the numbers every week. The ad spend goes from your account straight to the platform.
The demand test gives you a signal in the first week. When paying customers arrive depends on your market and your price, and the blueprint after our first call gives you an honest estimate before you commit to anything.
Yes. Ad accounts, analytics, social profiles and every piece of content sit in your company's name from day one.
Yes. Plenty of founders come to us with a product that works and no customers. We start with an audit of what you've tried and what the numbers say, then run the same steps.
Usually from the customers you already have. Your counter, receipts, delivery bags, WhatsApp list and staff are the cheapest channel you will ever own, so the launch plan starts there before any money goes into ads.
Then it did its job, for the price of a week instead of a year. A failed test usually points to a narrower audience or a different offer, and we test that next. If the honest answer is to stop, we say so.
We run them. Our team sets up the campaigns, writes and designs the ads and watches the numbers every week. The ad spend goes from your account straight to the platform.
The demand test gives you a signal in the first week. When paying customers arrive depends on your market and your price, and the blueprint after our first call gives you an honest estimate before you commit to anything.
Yes. Ad accounts, analytics, social profiles and every piece of content sit in your company's name from day one.
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